Lower Parel

Questions, answered plainly

Frequently asked.

How this guide is made, what goes into it, and what we will and will not do. Usually replies within 1 to 2 working days.

What is The Lower Parel Project?
An independent walking field guide to the small, independent stores of Lower Parel, Mumbai. Every entry is found by walking the lanes and written up by hand, not scraped from a listings database.
How are stores added?
We walk a lane, note the shops that are open and trading, speak to whoever is at the counter where we can, and write the entry afterwards. Suggestions from readers go on the list for the next walk.
Are these paid listings?
No. Nobody pays to appear in the guide, and no shop can pay to be moved up. There are no sponsored entries.
How do you verify a store?
A store is only listed once someone from the project has stood outside it. Details such as the lane, category and opening hours come from that visit. Where something could not be confirmed, we leave it blank rather than guess.
Can I suggest a store?
Yes, and please do. Use the Suggest a Store button anywhere on the site. Tell us the name and the lane and we will add it to the next walk.
Can a business request a correction?
Yes. If your details have changed, or something in your entry is wrong, message us on +91 73049 77455 or use the suggestion form and we will fix it.
Is the guide free?
Completely. No account, no paywall, no newsletter wall.
Do you include malls and chains?
The focus is independent neighbourhood shops. Landmarks such as Phoenix and Kamala Mills are used as reference points for finding the smaller stores around them.
Which areas are covered?
Four mapped areas across Lower Parel, including the station side, the Curry Road end, the Tulsi Pipe Road stretch and the lanes around Kamala Mills and Phoenix.
How often is the guide updated?
Continuously, in batches, whenever a new walk is finished. The homepage counter shows the current total, presently 140 documented stores.
How can I contact the team?
Call or message +91 73049 77455, or send a note through the suggestion widget. Usually replies within 1 to 2 working days.